A few months ago we participated in a client RFP. The first phase of their search involved an initial RFI with a lot of smart and detailed questions. There was one in particular we found especially impressive for them to include:
What are the top 10 things a client must do / have to be successful with PR?
“Well this is promising,” we agreed internally.
When prospective partners genuinely want to know what THEY can do to help ensure a successful program we all breathe a sigh of relief. It signals a partner who recognizes that investing in a formal Communications program is a commitment, not just in dollars, but internal resources.
We appreciated that they want to be smart about the whole process so sprinkled some advice on working with a Comms partner as well as what to expect on their end during the process. I warned them I was turning what we submitted into a blog post, so here you go: Continue reading