A few years ago I commented about the mass exodus from traditional PR agencies as experienced pro’s left to start private practices. Most I talked with were tired of juggling too many clients and wanted to be able to conduct “PR” as they saw it – a role of communications strategy and not just “media relations”.
I’ve watched several friends go through this transition. I’ve heard about their new business pursuits, dealings with smaller naive clients, frustrations with being a one-man band, and much more. As they’ve found their footing and developed their practices some interesting trends have started to emerge.