by Nicole Jordan on January 3, 2009
Happy New Year all! Below are highlights for January events in LA. February promises to be a packed month with Twiistup Week anchoring many of the activities. As I hear about other events I’ll update this page. Also, a buddy is helping me get a proper calendar set-up. Cheers to a new year, new beginnings and new opportunities! -Nicole
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RECURRING WEEKLY:
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Tuesday’s with Exectec
7:30 PM @ D’Amore’s Pizza Connection on Westwood
1136 Westwood Blvd
Los Angeles, CA 90024
Thursday Lunch
12PM @ Santa Monica/ 3rd
Santa Monica Promenade
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JANUARY EVENTS
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Tuesday, January 6th
Social Media Club LA: Focus on Film
6:30-9:00pm
Blank Spaces
5405 Wilshire Blvd
Los Angeles, CA 9003
Social Media Club LA focuses on the unique mix of entertainment, technology and culture that makes LA an epicenter of the next evolution of the internet. The LA Chapter was founded in July of 2008.
The upcoming meeting will focus on the effect of social media on the film industry.
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by Nicole Jordan on December 11, 2008
Last week I had the pleasure of once again joining Al Krueger, Jennifer Leggio and almost Brian Solis (something came up) for Comet Branding Radio to talk about potential threats to the PR industry-at-large if not able to grasp social media or how it incorporates into business strategies. The topic spawned an engaging discussion that took a step back, looking at social media’s place within the larger map of communications, marketing, the sales cycle and branding.
All participants are fans of social media and have a solid grasp on how to make the PR/social media integration a smooth one but many PR people don’t have that grasp, as Jennifer pointed out. Part of what’s holding PR back from evolving away from current prejudices is reluctance by the old school to give way to the new school. There is still a total lack of understanding by the majority of PR people regarding WHAT their role is when it comes to contributing to the organization, which goes back to education, which is a much larger topic for another time.
Social media has clearly emerged as a powerful communication tool on multiple levels.. The amount of information collectively generated has unearthed a treasure trove of insight that helps companies with lead generation, customer service, market research, and product development. It’s become such the shiny toy of the marketing world that it’s birthed an entire industry, but should it stay a separate practice or become absorbed into an existing one, if not several? Is Social media, in the long run, going to claim a new distinct discipline to join advertising, marketing and PR?
Here’s some highlights of what was discussed.
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