Author Archives: Nicole Jordan

The recent news of Saul Hansell’s joining AOL as programming director for Seed.com and recent round of journo layoff bloodbath has re-sparked some interesting conversations. Everyone I’ve talked with shakes their head in sadness over media’s current demise. Some of … Continue reading →

I arrived in San Diego last night and to start my prep for the International PRSA annual conference I took a look over the agenda with great curiosity.  The theme is “Delivering Value” with the conference broken up into four … Continue reading →

I recently saw 500 Days of Summer and was particularly impacted by the way one scene was written and shot.  At this point in the movie Tom has fallen for Summer and they have now broken up.  They run into … Continue reading →

In a much tweeted and blogged about mis-fire, Nikon lost some love from the mommy blogger empire at the BlogHer conference this past weekend in Chicago. When I read the first blog post about the big #fail I felt sympathy … Continue reading →

Today I received a call from a friend that I’ll call, “ValleyCEO,” that started something like this, “I’d like your advice. I’m not sure what I should have the PR agency doing for (insert company name.)” I knew where this … Continue reading →

@UCSantaBarbara reached out asking what advice I’d have for graduating seniors. I don’t want to repeat the same things everyone else says — Make sure and network! Attention to Detail! – so I thought about what I would say to … Continue reading →

Last December, Jennifer Leggio (@mediaphyter) was conducting a survey aimed at in-house professionals that managed an outside PR agency. The goal was to delve into client satisfaction and spotlight areas of disconnect that would expose areas PR agencies could improve … Continue reading →

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A month ago I was at dinner in New York with Kara, my VP of Marketing.  I was relaying how my recent attendance at NATPE to learn more about the state of broadcast, especially as it relates to advertising, had … Continue reading →

Todd Defren reached out asking if I’d do a guest post for his series on the value of PR Agencies. I was much obliged, especially since SHIFT was my former agency (see note at bottom of post.) You can find … Continue reading →