Author Archives: Nicole Jordan
HR vs PR. We’re not so different.
An address to my PR peeps. Since taking the gig with BetterWorks I’ve been immersed in the world of “HR.” The deeper I go the more corollaries I see to the PR world. Never mind that “HR” and “PR” is … Continue reading
8 PR Consultant Trends
A few years ago I commented about the mass exodus from traditional PR agencies as experienced pro’s left to start private practices. Most I talked with were tired of juggling too many clients and wanted to be able to conduct … Continue reading
Hands-On Play Crucial to Problem Solving
Following my post yesterday my mother sent this in reply: People also need to practice playing by themselves. I read recently how kids are losing their imaginations because the toys are too detailed. There isn’t room to create their “own” … Continue reading
The Importance of Play in Business
When I worked at a PR agency and managed a large team I kept a box of playdoh in my office. We’d bring it out during client calls, team meetings, personal discussions and general time-outs. I brought Playdoh for a … Continue reading
@OldSpice: A Lesson in Fluidity & Play
I just got back from drinks with a good friend who lived the agency life until going corporate (more on that later) and through the course of conversation hit on @oldspice, natch. She said, “Can we just talk for a … Continue reading
The Demotion of PR, the Rise of Communications
An interesting thing crossed my desk last week. It was a corporate job description for, basically, what used to be a VP of Public Relations. The word used instead to describe the position? “Communications Lead.” This copy relayed quite strongly … Continue reading
How to Prevent Social Media Entitlement Syndrome
(This article first appeared on LaLawag.com on June 24th and was co-written by myself and @melissarowley.) In a day and age when sharing our stories, favorite videos, political views, product reviews, intimate moments, photographs, and random rants and raves across … Continue reading
When the CEO Gets in the Way
An industry peer and I got to chatting about developments with a new start-up client at her agency. They are several months into the retainer and have worked closely with the CEO to develop their product and corporate messaging which … Continue reading
Pick Your Brain Wrap-Up
No. You Can’t Pick My Brain was referenced in quite a bit of commentary across the web, especially on my blog and in the entrepreneurial and creative circles. It was re-tweeted hundreds of times and drove more than 9,000 visits … Continue reading
No. You Can’t Pick My Brain.
I was reminded of this post, which has sat in a word doc on my desktop for two months, while reading “Can I Pick your Brain,” by Kevin Dugan. Thanks, Kevin, for inspiring me to finally get it posted. I’m … Continue reading