Since taking the gig with BetterWorks I’ve been immersed in the world of “HR.” The deeper I go the more corollaries I see to the PR world. Never mind that “HR” and “PR” is just one letter off…
1) Don’t put baby in a corner: Just like PR, the HR world is fighting to not be put into the “I’m just for recruiting” box, read: “I’m not just media.” The HR world has expanded and is now in charge of many things beyond what they were originally known for, just like us. We’re all shoving our way to the table and, rightfully so, we belong there.
2) Spotlight the pink elephant: The progressive types within HR are embracing technology to promote their programs – holistically! These people are pointing to the elephant in the room much as the progressives in PR do. They have unconferences to talk about it and change it. As we’re familiar with, find what’s broken, spotlight it, and work to fix it!
3) We care: This may sound hokey but HR people like PR people care for the people around them and we are all seeking to effect change in a positive and transparent way!
One of the glaring gaps I’ve noticed is that HR is fighting for prominence in the workplace but aren’t the best at communicating in the way they need. It does not occur to them to tap PR (but they tap marketing for pretty collateral!). Rarely do they think to tap the communication experts in their org’s to make that happen.
Lesson of the day: Work with your HR people to internally promote programs. We are the authorities in a company when it comes to how and when to communicate. Though our general focus is external, we are well versed in understanding the power of testimonials. We are nothing without the people around us. How often do we point to employees to help tell our story? They are our finest brand ambassadors.
Take a minute and check in with your HR teams and see how you can help take care of your company and use your “PR” skills to communicate the things your company is doing to make work “More Rewarding,” as we say at BetterWorks.
I say this because I sat in sessions on Sunday with HR folks who are trying to launch programs within their company. They talked about marketing helping them and, of course, I asked, do you ask your PR team to help? The answer is obvious otherwise I would not be writing this.
It got me to thinking and I realized that in my 14 years in the business, not once has a HR person asked me, “Hey, I want to launch this thing internally. Can you give me some tips?” Which is obvious and totally ludicrous at the same time.
HR and PR should be friends. We are commonly aligned. Get on it.
Remember, PR isn’t just external, it’s internal as well. Don’t forget. You have an obligation to share messages inward just as much as you push them outward.