I just got back from drinks with a good friend who lived the agency life until going corporate (more on that later) and through the course of conversation hit on @oldspice, natch.
She said, “Can we just talk for a minute about the brilliance of Old Spice?”
“It is head shake-ingly brilliant,” I said. As I shook my head between both hands. It truly is.
I told her that among the many marketing insights that will influence countless case studies to come, two specific thoughts have been resonating in my brain.
