Monthly Archives: July 2010

@OldSpice: A Lesson in Fluidity & Play

I just got back from drinks with a good friend who lived the agency life until going corporate (more on that later) and through the course of conversation hit on @oldspice, natch. She said, “Can we just talk for a … Continue reading

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The Demotion of PR, the Rise of Communications

An interesting thing crossed my desk last week. It was a corporate job description for, basically, what used to be a VP of Public Relations. The word used instead to describe the position? “Communications Lead.” This copy relayed quite strongly … Continue reading

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