Monthly Archives: July 2010

The Demotion of PR, the Rise of Communications

An interesting thing crossed my desk last week. It was a corporate job description for, basically, what used to be a VP of Public Relations. The word used instead to describe the position? “Communications Lead.”

This copy relayed quite strongly that this company was not looking for a “traditional PR” exec or someone who thought like one. Media relations would be important but this was about something much bigger – customers, thought leadership, partner relations, to name a few. Continue reading