An industry peer and I got to chatting about developments with a new start-up client at her agency. They are several months into the retainer and have worked closely with the CEO to develop their product and corporate messaging which includes presentations, web copy, marketing collateral and press materials, to name a few.
She was lamenting how the CEO isn’t getting the kind of traction the company needs with their target market and the media.
“They just aren’t getting it,” she said. “What we’re saying is not resonating.”
