As I wrote earlier this year, I had an incredibly inspiring time at SXSWi this past March. I, like half the rest of the tech community, submitted a panel for consideration. It’s crunch time with this week being the final days to get those votes in.
The topic I’m digging into (surprise, surprise) is: Can Marketing & PR Co-Exist Without Competing?
Here’s my formal description:
- The business demands of public relations professionals are rapidly expanding but most are ill-prepared to think beyond the media-box and use the art of communications and a holistic approach to truly drive sales and grow business. We’ll discuss how PR needs are evolving and what professionals must learn to not be left behind.
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- Does PR need to be re-defined now that it’s crossing into marketing territory?
- Where did the PR industry veer off track and just become about media relations?
- What is Public Relations vs. Publicity?
- How does Social Media fit within broader PR practices?
- What areas of marketing and PR now overlap and how can they co-exist without competing?
- How are executive’s attitudes changing about the roles of PR and marketing?
- What can we do as an industry to better prepare future leaders?
- How can PR be used to meet business goals and support sales/business development?
- Are PR agencies prepared to represent PR’s evolving responsibilities? If not them, then who?
- What strategies/thoughts/approaches work? What doesn’t?
Anyone who reads this blog knows this is a topic I am extremely passionate about. SXSWi brings together some of our industries most progressive and active minds. I’d welcome the opportunity to pile in one room and have a true thought leadership discussion that examines how we move forward instead of re-hashing the past.
If you’re so inclined, give it a thumbs up and leave a comment.
Thanks in advance and see you in Austin regardless!
