Monthly Archives: July 2009

Lessons Learned from Nikon BlogHer PR Mis-Fire

In a much tweeted and blogged about mis-fire, Nikon lost some love from the mommy blogger empire at the BlogHer conference this past weekend in Chicago. When I read the first blog post about the big #fail I felt sympathy … Continue reading

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PR Agencies Need to Focus on Business, not Awareness

Today I received a call from a friend that I’ll call, “ValleyCEO,” that started something like this, “I’d like your advice. I’m not sure what I should have the PR agency doing for (insert company name.)” I knew where this … Continue reading

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Advice for Graduating PR Students

@UCSantaBarbara reached out asking what advice I’d have for graduating seniors. I don’t want to repeat the same things everyone else says — Make sure and network! Attention to Detail! – so I thought about what I would say to … Continue reading

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