Monthly Archives: July 2009

Lessons Learned from Nikon BlogHer PR Mis-Fire

In a much tweeted and blogged about mis-fire, Nikon lost some love from the mommy blogger empire at the BlogHer conference this past weekend in Chicago.

When I read the first blog post about the big #fail I felt sympathy for the PR team and for Nikon, both who truly had the intent of providing a fun experience for a key audience.  This is a perfect example of a big brand trying to connect with its audience but missing the mark by just-this-much.

Instead of re-capping the tweet-by-tweet play, here are the highlights:
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