I recently attended a very successful trade show with several members of my company. Our booth was constantly overrun with people and I was able to catch up with an impressive amount of partners, customers, prospects, influencers and press. It was a very active couple of days as far as my long-term PR strategy goes. The connections and plotting that started happening there are small lynch pins in my master plan. This is the part about PR that I love, having a master vision of where you want to take the company and then gathering all the necessary pieces and putting them in place to take you where you want to go.
