I recently attended a talk with Paul Holmes for an annual PRSA LA event and I walked away with so many points to contemplate but I’ll save all that for another post.
The one main takeaway though was a point Paul made (reading between-the-lines) and that I’ve been harping on for a long time, a lot longer than this blog has existed, is that the PR industry needs a reality check on what people outside our industry think of us as well as what we think of each other before we can address the issues and move forward.
Jennifer Leggio, a blogger with ZDNET, started the process with an insightful survey aimed at in-house reps to uncover what clients are satisfied, and unsatisfied with, from their agency counterparts.
As many of you have read, Jennifer and I have teamed up for a follow-on to that survey that examines the p.o.v. from the agency perspective. The motivation behind the survey was to show the other side and help further pin point the areas of disconnect between agencies and their clients in an attempt to make the overall relationship stronger.
Is it a lofty goal? Hell yes. Is it the be-all-answer? Hell no.
But it is a starting point.
