Jennifer Leggio recently released insightful survey results from several months work capturing opinions from in-house PR reps about client satisfaction. The results caused a stir amongst agencies as certain points were driven home:
* Many agencies who did not make the list and those who fared negatively seemed surprised
* Some agencies aren’t grokking that having a social network presence for their own brands does not necessarily dictate good social programs for clients
* Clients increasingly want social PR elements included in their traditional PR programs
* Many agencies — those both on the negative and positive side of the spectrum — are ready to take action to improve client satisfaction
* However, some agencies are hitting some walls with their clients in trying to do so
And while that’s all and good, we both felt it was time to hear the agency side of things.
