I’ve had the recent pleasure of hanging with two of my favorite PR pro’s: JoAnn Peach-Cerutti and Vanessa Camones. We’re all cut from the “same PR cloth” and are passionate about re-defining what PR is and how it’s perceived. Also core to these discussions are commiserating over the executives that won’t just let us do our job as it should be done (thankfully not my problem now.) Some are control freaks that can’t extract themselves from marketing details, others think PR is mainly for SEO purposes, there are all kinds. Almost all are guilty for not understanding how you get the most power out of PR.
Musings about LA, start-up life, PR, Marketing, and Entrepreneurship
