This recent discussion got my mind to thinking after I read his post a second time and saw how angry and defensive he was. And it’s OK. I totally get it. He’s passionate about what he does. And I am too. And we’re both actually working toward the same thing, which is to make professionals smarter.
And Now There’s “Social Marketing”
The other night I received an email inviting me to attend a Social Marketing workshop. After reading this email and, no offense to Giovanni as I’m sure attendees will learn a lot, but the first thing I thought was – Social Marketing? Now we’ve got another name in the mix that’s basically a description of what “Public Relations” or “Integrated Communications” is when incorporating social web tactics.
Here’s the email copy:
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