Monthly Archives: February 2009
5 Ways to Gain More Value from Your PR Agency
Todd Defren reached out asking if I’d do a guest post for his series on the value of PR Agencies. I was much obliged, especially since SHIFT was my former agency (see note at bottom of post.) You can find … Continue reading
PR Survey II: The PR Agency’s Turn
Jennifer Leggio recently released insightful survey results from several months work capturing opinions from in-house PR reps about client satisfaction. The results caused a stir amongst agencies as certain points were driven home: * Many agencies who did not make … Continue reading
The Slow Build
I’ve had the recent pleasure of hanging with some of my favorite PR pro’s. We’re all cut from the “same PR cloth” and are passionate about re-defining what PR is and how it’s perceived. Also core to these discussions are … Continue reading
And Now There’s “Social Marketing”
The other night I received an email inviting me to attend a Social Marketing workshop. After reading this email and, no offense to Giovanni as I’m sure attendees will learn a lot, but the first thing I thought was – … Continue reading
Things That Make You Go, Hmmmm….
Wow. I guess I’m on a roll. I’m inspired. A lot of thoughts going on in my head right now. I touched down in LA, went home and then… After the tragic comedy that was the #failedpitch, I had drinks … Continue reading
How Not to Win Business (and Lose Influence with People)
I am currently sitting on a plane flying back from a business trip to NY and was trying to read a magazine but am so bothered by something that occurred last night I had to get out my laptop and … Continue reading
Part II- Tips: Transitioning From Agency to Contract
priligy online After I posted the Tips article based on lessons I learned a few more came to mind so I thought I’d share those as well. I appreciate the feedback and encourage anyone with extra insights to please add … Continue reading