I just heard of yet another PR agency laying people off and this time it hit very close to home as it impacted a dear friend. Damn economy.
Many of us lived through this before during the bust. It was equally tragic then with some agencies being forced to close up entire offices, not just layoff a percentage of their staff. But, as with the last cycle, we saw that downturns like this always breed innovations and movements that lead to big change. The PR industry is not exempt.
