I figured if I’m encouraging all those new PR Recession-istas to look into consulting, it’s only fair if I share some things I learned during my transition from 7 years at high-tech PR firms to flying solo. A lot of it was fun, some, not so much.
1. Take a serious look at what you excel at and then consider what areas you want to grow. This will help you hone the type of consulting you should focus on. At least at first. I know the breadth of PR I began to do seriously expanded the more experience freelancing. Continue reading