9am PST Tomorrow: Why Social Media isn’t Killing PR

by Nicole Jordan on December 2, 2008

One of the awesome powers of the Internet (and Twitter as a by-product) is the ability to meet and form a relationship with like-minded people, even if you have never met in person.

Al Krueger is one such example for me. He’s a fellow advocate for a call to change in the PR and marketing industries and has been gathering thought leaders and creating discussions around the topic.

His online show, Comet Branding Radio, is a forum for such conversations. Topics are dedicated to “sharing and discussing the progressive and evolving elements of branding, marketing and PR with the people leading the charge, several shows have sprung from memes that have run around the social web about PR.”

Every Wednesday from 9-10 a.m. PST, he hosts guests on a variety of related topics with this week’s show being the third in a series with re-occuring guests (including yours truly) examining the evolving role of PR.

Take a look at Al’s comments about the importance of continuing online conversations into a real-world environment. Please join us for tomorrow’s show and be part of the conversation.

The Changing Role of Public Relations as Media Evolves and Why Social Media is Not Killing PR


Brian Solis — Blogger, PR 2.0 and Bub.blicio.us; Author “Now is Gone” and Principal of FutureWorks
Jennifer Leggio — Blogger, ZDnet.com and Director of Strategic Communications, Fortinet
Nicole Jordan — Blogger, Bub.blicio.us, KickingSand.com and PR Director, The Rubicon Project

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Relating to the Public

by Nicole Jordan on December 2, 2008

A particular conversation last night sparked an expanded thought process to a topic I touched on earlier.

–Nothing beats the bond of a real world experience between a company and a brand in whatever form that takes.–

No doubt that online is a crucial conduit to a steady flow of information and insights but there are certain nuances that are missed when not also connecting in person. Focus groups, in-person events, sponsorships, experiential marketing, “street teams;” they are all additional relations efforts to connect with consumers and discover truths that will help the company better relate and develop a better user experience. The combination of utilizing both is what’s accelerating the new world order of “PR.” Both communication streams (online and offline) are necessary to connect with consumers in a truly lasting way.

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