Monthly Archives: September 2008

PR’s Branding Crisis

This article first appeared on Bub.blicio.us on August 13th, 2008. Since that time I’ve heard a tremendous amount of feedback from fellow PR and Marketing professionals who struggle with this very thing- gaining acceptance of PR’s expanding role into the realm of marketing and branding.
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This article has been brewing in my mind for five years but it just kind of sat there, not taking shape, only growing larger in substance. Two blog posts this week have kicked my ass in to gear to finally get initial thoughts down on (e)paper.

Steve Rubel, prominent blogger and, dare I say, PR person, started it off with this. Then Arrington followed up with this. Both completely reinforce what I’ve long believed:
PR has a branding crisis. Continue reading